Focus Groups

On-Site or Off-Site Focus Groups

Focus Groups
Objective:  Focus Groups are an excellent tool for defining barriers to success, brainstorming a new innovation, getting to the root of low morale, and more.  The Focus Group is compiled of members of multiple teams who come together in a trusting and open session in which they know that their opinions and ideas will be documented and given merit.  The key to the success of the focus group is the feeling of trust that they can be totally honest without negative repercussions.

• First Meeting – we will work with management to select the team that will define the discussion topics and questionnaires for your focus groups.  Together with your team, we will craft a list of open-ended questions for the focus groups.   The goal of the questions is to get and keep things moving – not to prompt the responses that we think the group should be giving (what we think are “the problems”).

• Second Meeting – Focus Group session.  Initially we will build trust between the members of the group through vulnerability-based trust building exercises.  Once the group is ready to work together and open to being honest with one another, we can begin the work of defining the problems and finding solutions to those problems.

• Facilitation Report – given to both the management team and the members of the focus group.  Making sure to keep the staff aware of the important part they play in this process is one of the keys to a successful outcome!

• Effectiveness Survey

For More Information Contact Eriq Powers

Eriq Powers
GO-NEXTeams
(240) 603-4150
info@nexteams.com
www.nexteams.com